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September 8-9, 2018 | Los Angeles, CA


Event Location

Wilbur Curtis Co. Headquarters
6913 Acco St.
Montebello, CA 90640

Hotel Accommodations
Hilton Garden Inn
801 Via San Clemente
Montebello, CA 90640
Reserve Your Hotel

Shuttle Transportation
Transportation between Hilton Garden Inn and Curtis will be provided on Saturday and Sunday in the morning and afternoon. The shuttle will also take attendees from the host hotel to dinner Saturday evening.

 

 
 

Pricing & Options

Event Registration & Pricing
Early Bird pricing ends August 10, 2018

Coffee Technicians Guild & SCA Member: Early Bird $500 | Regular $550
Non-Member: Early $550 | Regular $600
Sponsor Event Attendee $250
Approved Press $150 (meals, lectures & socials only, no workshops or attendee swag)

For information on joining the Coffee Technicians Guild review the benefits here. If you are employed at a member company, you may be eligible for a complimentary individual membership that you can use to receive guild pricing. Read more about it here, and contact membership@sca.coffee for any questions. 

Registration includes your meals, lectures, workshops and socials. Hotel & airfare is not included.


Schedule of Events

Friday, September 7
6pm Welcome Reception & Badge Pick Up @ Hilton Garden Inn – Montebello

Saturday, September 8
8am Coffee
8:30am Opening Session
9:30am Session #1
11:30am Lunch & Team Challenges
1pm Session #2
2:30pm Coffee Break
3pm Session #3
5pm Curtis Tours, Team Challenges and Free time
7pm Dinner

Sunday, September 9
8am Coffee  
8:30am Session #4
10:30am Session #5
12pm Lunch
1pm Team Awards
1:30pm Panel Discussion
2pm Education Committee Report
2:30pm Closing Session


Education

Session #1: Saturday, September 8th 9:30am

Introduction to the Multimeter Workshop

A multi-meter can be an essential tool for technicians to use in both troubleshooting and quality control. This hands-on session will take detailed look at what multi-meters do, the difference in their design and function, and how to apply them in your day-to-day diagnosis of coffee equipment. Participants will review and apply both ohms and watts law, and make calculations using the tool. Students will also learn some of the most common tasks where a multimeter can be used.

Instructed by Amir Hashemi, Director of Corporate Training, Wilbur Curtis Co.

Reverse Engineering of Coffee Brewers and Espresso Machines Lecture

The engineering and science behind the operation and design of coffee makers and espresso machines is based on fundamental principles. Through this interactive lecture you will learn these engineering principles and develop a fundamental and intuitive sense of the art of coffee brewing and equipment.

Given by Tonya Kuhl, Vice Chair, Dept. Chemical Engineering, University of California - Davis

Workflow and Communications Lecture

Customer service and understanding job flow are imperative parts of being a skilled specialty coffee equipment technician. Students will evaluate the key elements of customer service and work together as a group to apply the principles of customer service to different situations one would encounter in the field. They will identify different types of jobs and the correlating paperwork and responsibilities that should be associated with completing them. The class will collectively review and discuss the role of a technician and the limitations of that role, in relation to safety and regulations.

Given by Rebecca McNelly, Owner/Operator, Heartland Tech

Session #2: Saturday, September 8th 1:00pm

Resolving Water Quality Issues Workshop

After you have analyzed the chemical makeup of your customer’s water and have determined the correct recipe for your customer, what solutions do you offer your customer to achieve their goal while considering the constraints of time, space and budget? This interactive class explores a variety of water treatment methods and tools to help you better advise your customers in achieving the best water quality for their product.

Instructed by Bruce White, Master Technician, Perfect Brew Services

Cleaning and Preventive Maintenance Workshop

Learn the facts and falsehoods about proper cleaning and preventive maintenance on coffee equipment. In this hands-on session, participants will learn about the appropriate tools and cleaning supplies to use with respect to food safety, environmental impact and performance. Students will also review some of the most effective investments that equipment owners should make in preventive maintenance and how to perform them correctly. This session will also touch on how to communicate the value of good equipment care to your customers.

Instructed by Maria Cleaveland, Business Development, Western Region US & Canada, Urnex and Hylan Joseph, West Coast Service Manager, Espresso Partners

Espresso Grinder Technology and Repair Workshop

Stay in tune with some of the latest technology being utilized in the espresso grinder market. In this session, participants will get an in-depth review of common repair procedures and preventive maintenance for up to four different brands of espresso grinders from manufacturer representatives.

Instructed by Marty Roe, Owner/Operator, Service Call LLC

Session #3: Saturday, September 8th 3:00pm

Introduction to the Multimeter Workshop

A multi-meter can be an essential tool for technicians to use in both troubleshooting and quality control. This hands-on session will take detailed look at what multi-meters do, the difference in their design and function, and how to apply them in your day-to-day diagnosis of coffee equipment. Participants will review and apply both ohms and watts law, and make calculations using the tool. Students will also learn some of the most common tasks where a multimeter can be used.

Instructed by Amir Hashemi, Director of Corporate Training, Wilbur Curtis Co.

Reverse Engineering of Coffee Brewers and Espresso Machines Lecture

The engineering and science behind the operation and design of coffee makers and espresso machines is based on fundamental principles. Through this interactive lecture you will learn these engineering principles and develop a fundamental and intuitive sense of the art of coffee brewing and equipment.

Given by Tonya Kuhl, Vice Chair, Dept. Chemical Engineering, University of California - Davis

Workflow and Communications Lecture

Customer service and understanding job flow are imperative parts of being a skilled specialty coffee equipment technician. Students will evaluate the key elements of customer service and work together as a group to apply the principles of customer service to different situations one would encounter in the field. They will identify different types of jobs and the correlating paperwork and responsibilities that should be associated with completing them. The class will collectively review and discuss the role of a technician and the limitations of that role, in relation to safety and regulations.

Given by Rebecca McNelly, Owner/Operator, Heartland Tech

Session #4: Sunday September 9th 8:30am

Dialing in Batch Grinders Workshop

Grinding with precision and consistency is a critical factor in a well-extracted cup of brewed coffee. Following the installation or servicing of a grinder, a technician has the opportunity to deliver value-added services by assisting the customer in re-evaluating the grind setting. In this interactive workshop, participants will explore the impact of grind size on the extraction of brewed coffee, learn ways to expedite grind adjustment and explore the different methods of calibration that are required for a variety of grinding machines.

Instructed by Tarra Samuelson, LA Area Manager & Specialty Sales, Equator Coffees

Field Diagnostics 101 Lecture

As the first responders to many coffee-equipment emergencies, effective technicians need to have a purposeful strategy when applying their troubleshooting skills. What are the first questions to be asked upon arrival? What are usual suspects that should be discovered or ruled out early in the process? How does a technician prioritize multiple projects for the same customer? This interactive class will explore a framework for structuring the troubleshooting activities in a way that saves time and frustration for both the technician and the customer.

Instructed by Marty Roe, Owner/Operator, Service Call LLC

Applied Electrical and Multimeter Workshop

Use your knowledge of the multi-meter diagnostic tool in this guided, hands-on workshop. Working in small groups, participants will use a multi-meter to complete common troubleshooting tasks on coffee equipment in several states of disrepair. Those participating in this workshop should either be familiar with the operation of a multi-meter, or attend Introduction To The Multimeter on the first day of this event.

Instructed by Amir Hashemi, Director of Corporate Training, Wilbur Curtis Co.

Session #5: Sunday September 9th 10:30am

Dialing in Espresso Grinders Workshop

One of the most critical and frequently adjusted variables in espresso extraction is the coarseness of the grind. Following the installation or servicing of an espresso grinder, a technician has the opportunity to deliver value-added services by assisting the customer in re-evaluating the grind setting. In this interactive workshop, participants will learn the steps of preparing espresso with a focus on the impact of grind size. They will also learn ways to expedite adjustment and discuss different approaches to espresso that occur in the modern retail environment.

Instructed by Tarra Samuelson, LA Area Manager & Specialty Sales, Equator Coffees

Custom Designing Machines Lecture

Many cafes and businesses are investing in custom modifications on espresso machines and grinders- so much so that they've become the focal point of the business. As a Coffee Technician, do you know enough about custom machines to maintain and fix them? How can you advise your customers regarding customized machines? Learn about the market and engage in a lively discussion about this trend that's here to stay!

Given by Maciej Ostrowski, Rancilio USA

Applied Electrical and Multimeter Workshop

Use your knowledge of the multi-meter diagnostic tool in this guided, hands-on workshop. Working in small groups, participants will use a multi-meter to complete common troubleshooting tasks on coffee equipment in several states of disrepair. Those participating in this workshop should either be familiar with the operation of a multi-meter, or attend Introduction To The Multimeter on the first day of this event.

Instructed by Amir Hashemi, Director of Corporate Training, Wilbur Curtis Co.


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