Sharla Holladay

Owner, Best Beverage Equipment

In 2001 John Holladay and I started Best Beverage Equipment Service as a remanufacturing facility for coffee, tea, cappuccino & other commercial equipment. With hard work, creativity and the ability to recognize, demystify and solve problems, the company grew. Now we offer complete beverage equipment management programs, with a call center, technical support, education facilities, nationwide field service, sales and logistics. Currently, I sit on the board of the RIC (Remanufacturing Industries Council), representing the coffee and beverage equipment sector.

My whole adult life I've considered myself as "in the coffee industry", yet I've never sold coffee. To work on the machines to make great coffee, one must be educated on what great coffee tastes like! So we obtained quality in brewing education, attended cuppings and encouraged our technicians to see the goal of great coffee as part of their job.

But my work doesn't fully define me. I'm a mother, wife, daughter and new grandma. I'm passionate about sustainable living and entrepreneur programs. I've opened yoga studios, coordinated international yoga retreats and volunteered in the community. Daily I work to empower the amazing people that choose to be a part of the Best Beverage team.